Audience Profile - Sam

An audience profile is a way for us to determine our ideal target market of consumers. 
From the results of our questionnaire to discover what target audience we will be looking at, we found that the majority of the audience were aged 10-20 which means we will be looking at a younger target audience which is not what we expected. 
Our initial thought was that we were going to be looking at an older target audience because of the song 'Stayin' Alive' popularity in the 70's/80's. This song was voted for the most according to our questionnaire results so this is the song that we will go with. 
Most people from our results watch music videos once a day so this tells us that our video will get watched frequently, most of them also watch music videos on their computers so if we posted it on youtube they could have easy access to it but also on other platforms like their phones and TVs. 
If we were to charge our audience to download our music video the most they would be willing to pay is £0.99 so this would be the maximum price although it is unlikely that we will put a price on it.



Considering the age range of our target audience, they will likely show their friends and family our video so they will automatically be spreading it and helping us advertise, which will then help us to become big.

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